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Theoretical and Applied Economics
No. 9 / 2007 (514)

Aspects Related to Researching Consumer Preferences

Mirela-Cristina Voicu
Universitatea Artifex, Bucuresti

Abstract. Catching the essence of consumer’ preferences, a dimension of consumers’ behavior through marketing research represents an important aspect in the activity of any organization and, in the same time, an objective very difficult to reach. This paper is meant to bring some light on the importance of knowing the consumer’ preferences and on the ways that consumer’ preferences are determined.

Keywords: consumers’ behavior; consumer preferences; marketing research; sample; organizing the research.

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The Economicity. The Epistemic Landscape, Marin Dinu, 2016

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