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Theoretical and Applied Economics
No. 2 / 2007 (507)

Evaluation of Results from Sales Promotion Activities

Olimpia Ban
Universitatea din Oradea

Abstract. An essential element of the sales promotion strategy and not only is the evaluation of the results obtained from the activities performed. Due to their nature and applicability, the evaluation of the sales promotion is much easier to be achieved, but it raises some problems. Using a hypothetical example, we have tried to develop a "classic" evaluation model of the specialty literature.

Keywords: sales promotion; evaluation model: Bump-Trough effect.

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Ecranul intelectual
Marin Dinu

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The Economicity. The Epistemic Landscape, Marin Dinu, 2016

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ISSN 1841-8678 (ediția print) / ISSN 1844-0029 (ediția online)
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