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Theoretical and Applied Economics
No. 10 / 2008 (527)

Growth Strategies in the Publishing Industry through the Betterment of Managerial Techniques

Bogdan Cojocea
Academy of Economic Studies, Bucharest

Abstract. The publishing industry is one of the branches of the national economy which thoroughly follows the rules of efficiency and strategic thinking specific to the economic area. In this context, it is useful for any publishing company to define its own economic strategy based on specific objectives and priorities which would lead to improved performance, market share and notoriety.

Keywords: strategic thinking; efficiency; production factors; investment; strategic policies; market share.

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