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Theoretical and Applied Economics
No. 10 / 2010 (551)

Importance of Partnership and Cooperation for Territorial Development

Anna VAŇOVÁ
University of Matej Bel, Slovakia
Kamila BORSEKOVÁ
University of Matej Bel, Slovakia
Miroslav FORET
Mendel University of Agriculture and Forestry in Brno, Czech Republic

Abstract. Partnership of public and private sector should contribute by solving problems in local or regional self-governments. By using methods and tools of places marketing and relationships marketing it is possible to increase synergy effect of activities. Through marketing methods and tools, especially marketing research, market segmentation and marketing promotion is possible to find out, analyze and publish opinions, needs and imagines of local public-citizens, entrepreneurs, investors, organizations and local self-government. Then it is advisable to find optimal way of partnership realization of impletion public needs and self-government duties in the interest of providing local development. According to importance of partnership and cooperation between various sectors by territorial development, authorities of Slovak and Czech public and non-profit marketing association settle on common project. The keystone and plans are presented in the text.

Keywords: partnership; local development; marketing research; promotion; relationship marketing.

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