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Theoretical and Applied Economics
No. 9 / 2013 (586)

Management strategies of the financial-economical crisis in the hotel’s domain

Carmen IORDACHE
Constantin Brâncoveanu University, Pitești

Abstract. During the crises period, the advertising budgets in the hotel’s domain are considerable reducing. If, in the beggining, the hotels offer important sums to promote the brand’s image, with the aim of going public, during the crises period they focuse on tactical and advertising campaignes.

Realizing the place and the role of the hotels’s industry like a part of the tourist activity, this paper wants to tap the responsible management problem of the financial-economical crises which affects the demand’s size for the tourist services, generally, and for the hotels’s ones, specially.

Keywords: hotels’s industry; crises; anti-crises strategies.

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