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Theoretical and Applied Economics
No. 12 / 2011 (565)

Oltenia – Micro-destination of Cultural and Medical Spa Tourism

Aurelia-Felicia STĂNCIOIU
Bucharest Academy of Economic Studies
Ion PÂRGARU
Polytechnic University of Bucharest
Anca-Daniela VLĂDOI
Bucharest Academy of Economic Studies
Nicolae TEODORESCU
Bucharest Academy of Economic Studies
Carmen PUIU
University of Craiova

Abstract. A region, in order to express its viability as tourism destination, has to emphasize not only its defining elements, but also the activities from the recreative, curative or cultural field in which it has specialized in (processed after Cocean et al., 2002, pp. 297-298). This involves several stages, organically linked in a planned framework, with the establishment of the specific objectives and strategies, not only at micro and meso, but also at macro level, beginning with “the study of the motivational demand, of the resources, in terms of their functionality in tourism and their profitability in exploitation” (Erdeli, Gheorghilaş, 2006, pp. 288-289).

The authors intend, based on these considerations, to reveal the elements of regional brand, with the identification of those functions or types of tourism (recreative, curative and/or cultural) which are specific to the region of Oltenia, that is “still unseen and unknown”.

Keywords: tourism micro-destination; destination image; regional tourism brand; medical spa tourism; destination marketing.

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