Theoretical and Applied Economics
No. 3 / 2018 (616), Autumn
Private brand – differentiating concept and source of stimulation of the Romanian retail trade
The Bucharest University of Economic Studies, Romania
Anca Maria HRISTEA
The Bucharest University of Economic Studies, Romania
Abstract. Recent studies show the importance of the private brand in the stimulation of retail sales. This paper has three main scopes: to evaluate the consumers’ attitude towards the retailers’ private brand according to the satisfaction and loyalty levels; to show the role of private brands in the consumers’ preferences; and to identify the key factors of success in private brands commerce. The authors have selected the descriptive method, the questionnaire, by performing a survey among the loyal customers of four Metro Cash and Carry stores, which represent a representative sample. The final conclusion is that the private brand is the cornerstone completing the puzzle game on a strongly competitive consumer market.
Keywords: private brand, retail, quality-price ratio, merchandizing, loyalty program.
Contents
- Private brand – differentiating concept
and source of stimulation of the Romanian retail trade
Ion ANGHEL
Anca Maria HRISTEA
- Macroeconomic determinants of the labour share of income:
Evidence from OECD economies
Ivan D. TROFIMOV
Nazaria Md. ARIS
Muhammad Khairil Firdaus Bin ROSLI
- Analysis of the investments made on the Romanian capital
market by the privately managed pension funds – Pillar II
Alexandra DARMAZ-GUZUN
- Exchange rate pass-through to macroeconomic indicators using
Vector Auto Regression: Empirical evidence from Pakistan
Farhan AHMED
Muhammad OWAIS
Sandhya KUMARI
Rohit RAJJANI
- Analysis of the educational activity in Romania
Constantin ANGHELACHE
Mădălina Gabriela ANGHEL
- Macroeconomic variables and stock prices
in emerging economies: A panel analysis
Raghutla CHANDRASHEKAR
P. SAKTHIVEL
T. SAMPATH
Krishna Reddy CHITTEDI
- Consumerism and exclusion
in a throw-away culture
Alexandru TAŞNADI
Iustin Emanuel ALEXANDRU
Gheorghe USTINESCU
Petru Ciprian BRADU
- The effects of microeconomic factors on the stock market:
A panel for the stock exchange in Istanbul ARDL analysis
Khatereh SADEGHZADEH
- Return, shock and volatility spillovers
between the bond markets of Turkey and developed countries
Selçuk BAYRACI
- Causal relationship between internet use and economic
development for selected Central Asian economies
Fuat SEKMEN
Hasmet GOKIRMAK
- Financial sector development and the poor in developing
countries: revisiting the access to finance channel
Atul MEHTA
Joysankar BHATTACHARYA
- Impact of unbalanced economic
growth to dynamic trade specialization
Putri AYU
Maizul RAHMIZAL
IRWANDI
- Base erosion and profit shifting
in multinational corporations
Vedang Ratan VATSA