HomeDespre ECTAEventsPolitica editorialaTrimite un articolParteneri / link-uri utileArchiveAbonamentContact

ISSN 1841-8678   (print)
ISSN 1844-0029   (online)


Archive ECTAP

Note: for the period 1994-2003 the archive of the magazine will not be available online

Supplements ECTAP

If you cannot open the pdf file you need Adobe Reader.
download Adobe Reader

Creative Commons License

Theoretical and Applied Economics
No. 12 / 2014 (601)

Sensory experience – between the tourist and the marketer

Mihail-Cristian DIŢOIU
Bucharest University of Economic Studies, Romania
Aurelia-Felicia STĂNCIOIU
Bucharest University of Economic Studies, Romania
Bucharest University of Economic Studies, Romania
Lucian-Florin ONIŞOR
Bucharest University of Economic Studies, Romania
Anamaria-Cătălina RADU
Bucharest University of Economic Studies, Romania

Abstract. In order to influence the decision making process in tourism, and to keep account with the “tough” competition environment in the current economy, destinations find themselves “fighting” more and more for the attainment of an image as favourable as possible in the mind of the tourist. It is for this reason that the marketer projects the image identity and develops contact points, so that, through the application of suitable stimuli, the tourist will have a memorable sensory experience through the stages of pre-consumption, actual consumption and post-consumption of the travel product. The purpose of the present article is to evaluate the sensory experience of the tourist – a possible instrument for reducing the gap between projection and perception, as well as for imagining the travel product.

Keywords: experience, sensory experience, contact points, sensory dimensions, destination.

Download the full article:  


Open acces




The Economicity. The Epistemic Landscape, Marin Dinu, 2016


ISSN 1841-8678 (ediția print) / ISSN 1844-0029 (ediția online)
© Copyright Asociația Generală a Economiștilor din România (AGER) / General Association of Economists From Romania  (GAER)
Redacția: 010702, București, Calea Griviței nr. 21, sector 1, E-mail:

© 2006-2020 AGER