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Theoretical and Applied Economics
No. 4 / 2015 (605), Winter

The Communication Paradigms in Education

Silvia IACOB
Bucharest University of Economic Studies, Romania
"Valahia" University Targoviste, Romania

Abstract. Communication is the key element in the optimizing process of the activity in any public/private organization. Moreover, within education institutions, communication is the mainstay in the management/organization of educational process, but also in coordinating the efforts to increase the institutional effectiveness and visibility.

In order to meet all the expectations of the target audience concerning the access to information, reach the own communication targets for them and also strengthening the institutional image at national and international level, the development of an internal and external communication strategy to direct the entire activity is necessary.

Keywords: communication, education, communication strategy, information, knowledge.

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