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Theoretical and Applied Economics
No. 7 / 2011 (560)

The Meanings of “Made in Romania” among the Romanian Consumers

Cătălin Mihail BARBU
University of Craiova

Abstract. In this paper I studied the meanings of made in Romania concept among the Romanian consumers. The methodology required that respondents were interviewed about their attitudes. The results show that made in Romania has a negative connotation, and that made in Germany and made in USA are better appreciated. Still, made in Romania has obtained a better score than made in China. There are perspectives for the improvement of the meanings of made in Romania, the intentions of respondents being a guarantee. The people working in Romania obtained a better score than the results of their work, a warranty for future improvements of made in Romania appreciation.

Keywords: made in Romania; country of origin effect; consumer behavior.

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