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Theoretical and Applied Economics
No. 1 / 2021 (626), Spring

Using of KPIs and Dashboard in the analysis of Nike company's performance management

Ionuț NICA
Bucharest University of Economic Studies, Romania
Nora CHIRIȚĂ
Bucharest University of Economic Studies, Romania
Ștefan IONESCU
Bucharest University of Economic Studies, Romania

Abstract. The purpose of management control is to increase the motivation of managers and to create a greater convergence of objectives within an organization. It is a well-established management principle that what cannot be measured cannot be managed. However, it is equally true that what cannot be monitored cannot be well managed. This is where business dashboards come in. Living in an age of digitalization in which the world is changing and adapting to the complex systems of society, businesses must always be prepared with the tools necessary for adaptation. This article describes some important concepts in enterprise performance measurement management exemplified by Nike. In addition, a dashboard will be designed and the importance of monitoring key performance indicators will be highlighted.

Keywords: enterprise performance management, Dashboard, KPI, business analysis.

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The Economicity. The Epistemic Landscape, Marin Dinu, 2016

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