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Theoretical and Applied Economics
No. 5 / 2006 (500)

Intermediaries in Market Economy – Classification and Objectives

Letitia Rad
Universitatea Crestina „Dimitrie Cantemir” Bucuresti

Abstract. Many categories of middlemen can act in a distribution channel. We consider that the efficiency of a distribution channel is strongly connected with the number, kind and even identity of the middlemen that form it. The pattern analysis of the middlemen who acts in the distribution channel implies there classification and organization according to certain criteria. The utility of middlemen use in partial or entire developing of distribution activity of a company derives from the functions that fulfills, as well as the diverse activities that it achieves.

Keywords: distribution channel; classic wholesales; brokers; sales agents; classic sale; self-service; electronic sales; middlemen’s role.

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Marin Dinu

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The Economicity. The Epistemic Landscape, Marin Dinu, 2016


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