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Theoretical and Applied Economics
No. 1 / 2008 (518)

Major Trends in the Development of the Marketing Information System

Gheorghe Orzan
Iuliana Cetina
Nora Mihail
Academia de Studii Economice, Bucuresti

Abstract. Marketing data base is a very useful instrument through whitch you can use the marketing information from the internal system of the firm and any other information from the outside environment in order to reach the marketing objectives and functions. The development of a modern marketing information system using the systems of the unique data bases offer the possibility of stocking and using of an incredible volume of marketing information of numerical nature, text, graphic, sounds, voice and video images, simple and easy to access through automatic procedures delivered by the host systems of data bases administration (SGBD), locally or at distance.

Keywords: marketing information system; internal and external environment; informational data flows.

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Instantia Crucis
Marin Dinu

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The Economicity. The Epistemic Landscape, Marin Dinu, 2016


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