Theoretical and Applied Economics
No. 12 / 2012 (577)
Aspects regarding the analysis of the rationality of the buying decision of the Romanian consumer
The Bucharest University of Economic Studies
Abstract. One of the biggest challenges of economic theory is to determine the effectiveness and efficiency of economic activities and processes. In terms of consumer behavior this can be defined by the rationality of the buying decision. In this article there are presented several theories that have defined over time and still influence the rationality of the consumer. There are also presented the results of a research which aims to analyze the rationality of the consumer. In particular there are analyzed the relations between different quantitative aspects of the buying decision and the impulsive buying reactions of the consumer.
Keywords: consumer behavior; buying decision; economic rationality.
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Contents
- The lessons of the crisis on pension
funds portfolio management
Dan CONSTANTINESCU
- The effectiveness of public policies and structural
funds in enhancing tourism development.
The case of Romania
Dragoş Dumitru JALIU
- Some considerations regarding
the use of the fix and chained basis indices
Constantin ANGHELACHE
Alexandru MANOLE
Ion PÂRȚACHI
Lorand KRALIK
- Cultural heritage evaluation:
a reappraisal of some critical concepts involved
Mihaela IACOB
Felicia ALEXANDRU
Meral KAGITCI
Georgiana Camelia CREŢAN
Filip IORGULESCU
- Romanian government bond market
Cornelia POP
Maria-Andrada GEORGESCU
Iustin Atanasiu POP
- Aspects regarding the analysis of the rationality
of the buying decision of the Romanian consumer
Corina PELĂU
- The influence of cluster type economic
agglomerations on the entrepreneurship,
in Romania
Adriana REVEIU
Marian DÂRDALĂ
- Controversies concerning the connection higher
education – human capital – competitiveness
Liana BADEA
Angela ROGOJANU
- Consequences and possible solutions
of financial crisis
Alexandra ADAM
Silvia Elena IACOB
