Theoretical and Applied Economics
No. 9 / 2011 (562)
Banat-Crişana as Micro-destination – Elements of Tourism Image and Tourism Identity
Bucharest Academy of Economic Studies
Nicolae TEODORESCU
Bucharest Academy of Economic Studies
Anca-Daniela VLĂDOI
Bucharest Academy of Economic Studies
Codruţa BĂLTESCU
“Transilvania” University of Braşov
Marilena STOIAN
University of Agronomic Science and Veterinary Medicine, Bucharest
Abstract. Geographical regions, according to some authors, are defined and delimited by criteria that vary from one geographical school to another. These criteria may be: scenic, functional, political-administrative, mental etc. (processed after Cocean cited in Neguţ, 2011, p. 157). They also can be combined according to the objectives/strategies that are elaborated for each branch of the economy: industry, agriculture, tourism, etc. In this regard, from tourism point of view, the region of Banat-Crişana was taken into consideration, that includes the following counties: Caraş-Severin, Timiş, Arad and Bihor. Due to the many land and air border points, it represents the first contact with the tourists coming from the West, with other words “its visiting card… crucial in formulating the first impressions regarding Romania” (Cocean, 2010, p. 201). The presented research aims to highlight the role of the image of the region of Banat-Crişana in building its own brand, by identifying its main tourist attractions and forms of tourism.
Keywords: tourism destination; destination image; regional tourism brand; form of tourism; destination marketing.
Contents
- Corporate Governance in Emerging Economies: The Case of Romania
Niculae FELEAGĂ
Liliana FELEAGĂ
Voicu Dan DRAGOMIR
Adrian Doru BIGIOI
- Banat-Crişana as Micro-destination –
Elements of Tourism Image and Tourism Identity
Aurelia-Felicia STĂNCIOIU
Nicolae TEODORESCU
Anca-Daniela VLĂDOI
Codruţa BĂLTESCU
Marilena STOIAN
- News in Competition Regulation in Romania.
Institutional Consolidation of the Competition Council
Cornelia LEFTER
Oana OPREA (TEODORESCU)
- Education and the Characteristics of Public Goods.
Overlaps and Differences
Tatiana MOŞTEANU
Georgiana Camelia CREŢAN
- The Remittance-GDP Relationship in the Liberalized
Regime of Bangladesh:
Cointegration and Innovation Accounting
Biru Paksha PAUL
Anupam DAS
- Limiting Civil Liability in the Sphere of Business Auditing
Carmen COSTULEANU
Ionel BOSTAN
Emil HOROMNEA
Marcel COSTULEANU
Carmen CODREANU
- Enhancement of Cooperation and Communication
between Universities and the Business Environment,
Requirement for a Good Functioning of the Knowledge
Triangle: Education, Research, Innovation
Laura DINDIRE
Mihaela ASANDEI
Cristina GĂNESCU
- Predicting Bankruptcy in Pakistan
Abdul RASHID
Qaiser ABBAS
- Analysis of the Correlation between GDP
and the Final Consumption
Constantin ANGHELACHE
- German SMEs Affected by the World Crisis
Roxana Gabriela HODOROGEL
- Contributions to the Legislative Provisions Governing
the Management of Waste Containing Asbestos
in Romania and EU
Silvian IONESCU
- Socio-economic Models
During the Period of Crisis
Elena MANOLESCU