HomeDespre ECTAEventsPolitica editorialaTrimite un articolParteneri / link-uri utileArchiveAbonamentContact

ISSN 1841-8678   (print)
ISSN 1844-0029   (online)


Archive ECTAP

Note: for the period 1994-2003 the archive of the magazine will not be available online

Supplements ECTAP

If you cannot open the pdf file you need Adobe Reader.
download Adobe Reader

Creative Commons License

Theoretical and Applied Economics
No. 2 / 2013 (579)

Conceptual aspects regarding balneotherapy tourism marketing in Romania

Aurelia-Felicia STĂNCIOIU
Bucharest University of Economic Studies
Codruța-Adina BĂLTESCU
Transilvania University of Brașov
Andreea BOTOȘ
Bucharest University of Economic Studies
University Politehnica of Bucharest

Abstract. Although the Romanian balneotherapy tourism potential is exceptional, its effects do not match the level of the de facto natural resources, hence Romania’s unjustified distance from the main international, European competitors, with a balneotherapy tourism tradition. The all-levels causes (macro, meso and micro) derive from both directions (on the one hand, from the consumers, whose perception should be changed, and, on the other hand, from the numerous holders of these resources). However, before studying the causes, there is a strong need for understanding, knowing and finding a common denominator for the concepts and dimensions of the health tourism.

Keywords: balneotherapy tourism; medical tourism; wellness tourism; spa tourism; balneotherapy tourism marketing.

Download the full article:  


The deideologizing of the market
Marin Dinu

Open acces




The Economicity. The Epistemic Landscape, Marin Dinu, 2016


ISSN 1841-8678 (ediția print) / ISSN 1844-0029 (ediția online)
© Copyright Asociația Generală a Economiștilor din România / Editura Economică
Redacția: Oficiul poștal 18, Ghișeul 3 - Căsuța poștală 31, București 014820, E-mail:

© 2006-2024 Theoretical and Applied Economics