Theoretical and Applied Economics
No. 1 / 2022 (630), Spring
Consequences of the Covid-19 epidemic on hygiene purchase behavior
Bucharest University of Economic Studies, Romania
Ovidiu Andrei Cristian BUZOIANU
Bucharest University of Economic Studies, Romania
Carol Cristina GOMBOS
Bucharest University of Economic Studies, Romania
Ana Maria BOLAHAN
Bucharest University of Economic Studies, Romania
Abstract. The present research aimed to determine the consequences of the Covid-19 epidemic on the behavior of purchasing sanitary products among the Romanian population. A crisis hit the world in the form of the Covid-19 pandemic in early 2020. As a result, people began to buy products impulsively out of fear. As a result, entire store chains were ransacked by shoppers who emptied all the product shelves they thought were essential. Stores, manufacturers, retailers and companies have had to adapt to the changing behavior of shoppers. Previous research has shown that price and quality are two of the most influential factors in consumer decision-making, in particular the increase in price sensitivity and perceived quality. The above factors become the main concerns of consumers in the decision to buy a product. The aim of this study was to investigate beyond impulsive buying behaviors, investigating whether consumer buying behavior changed during the Covid-19 pandemic, given price sensitivity and perceived quality within a single category, namely hygiene products. By conducting empirical research and subsequent analysis, most of the hypotheses were confirmed. The research findings lay the foundation for future crisis research. Studying this unique crisis situation that has not been studied in detail so far, I can see new psychological phenomena that simultaneously affect consumers around the world in a similar way. The research findings show the direct effect of the pandemic on changing the behavior of Romanian consumers, from the perspective of perceived quality and price sensitivity caused by fear.
Keywords: behaviors, consumers, Covid-19, epidemic, hygiene products.
Contents
- Economic resilience
in Central and Eastern European countries
Elena-Mădălina ZAMFIR (AVRAM)
Georgiana BALABAN
Cosmin MARINESCU
- Romania's economy on the threshold of recession
Constantin ANGHELACHE
Mădălina-Gabriela ANGHEL
Ștefan Virgil IACOB
- Testing the Marshall-Lerner condition for Romania
Ecaterina TOMOIAGA
Monica Ioana POP SILAGHI
- Empirical evidence to the nonmonotonic relationship
between public health expenditure and economic growth
Swapnanil SENGUPTA
- Institutional quality and public healthcare
Kashish TIBREWAL
Saswati CHAUDHURI
- Consequences of the Covid-19 epidemic
on hygiene purchase behavior
Elena Rusalca VELICU
Ovidiu Andrei Cristian BUZOIANU
Carol Cristina GOMBOS
Ana Maria BOLAHAN
- Banking management
in the prism liquidity – profitability interrelation
Valentin PAUNA
Amelia DIACONU
Svetlana PLATAGEA GOMBOS
Raluca Iuliana GEORGESCU
- The impact of foreign direct investment on the economy
of Bangladesh: A time-series analysis
Mohammad Abdullah Al FAISAL
Mohammed Saiful ISLAM
- Does gravity work in the context of India
and ASEAN bilateral trade?
An application of the FGLS method
Saba GULNAZ
Hemlata MANGLANI
- The dynamics of India – ASEAN trade
with special reference to manufactured exports
and their technological composition
Nikhat KHALID
Saba ISMAIL
- How does Israel share Palestinians
their international aid
Mahmoud M. SABRA
- Attention economy and higher-order beliefs
in voters’ online attention searches
Paritosh Chandra SINHA
- Volatility and asymmetric analysis
of Indian indices during Covid-19 pandemic period
S. Shameem BANU
N.S. SHIBU