Theoretical and Applied Economics
No. 1 / 2013 (578)
Corporate social responsibility and organizational identity in post-crisis economy
The Bucharest University of Economic Studies
Claudia Elena PAİCU
The Bucharest University of Economic Studies
Nilgün İSMAİL
The Bucharest University of Economic Studies
Abstract. Today, building up organizational identity in post-crisis economy becomes a bet, as we are looking for new interpretative coordinates.
First of all, we have to take into account the ability to communicate. Second in line, as an extension of the above mentioned ability, we have to highlight the corporate social responsibility (CSR).
Nowadays, the road map of modern business environment can be identified only by a new philosophy of business administration. This is the result of try and error and/or success of companies, greater or smaller companies, about their ability to develop a dialogue with their own audience and corporate communities.
This dialogue involves approaching the role of the social corporate responsibility (CSR), to create the fundamentals of public policies of modern organizations.
Therefore, the new corporate identity, which is the object of our study, we believe it to be the result of the intensive development of corporate communication and the responsible approach of companies to the global issues of the world.
Keywords: organizational identity; social corporate responsibility; organizational communication.
Contents
- Corruption, public integrity, and globalization
in South-Eastern European states.
A comparative analysis
Andrew I.E. EWOH
Ani MATEI
Lucica MATEI
- The risks of Euro adoption in Romania –
an analysis based on ten criteria
Marius-Corneliu MARINAŞ
- The impact of foreign direct investment on economic
growth: the Portuguese experience
Nuno Carlos LEITÃO
Saeed RASEKHI
- Employment in the EU countries:
a panel data analysis
Larisa STĂNILĂ
Mădălina ANDREICA
Amalia CRISTESCU
- Territorial efficiency of the cohesion policy
in Romania
Daniela Livia TRAŞCĂ
Mirela Ionela ACELEANU
Daniela SAHLIAN
- Corporate social responsibility and organizational
identity in post-crisis economy
Diana Andreia HRİSTACHE
Claudia Elena PAİCU
Nilgün İSMAİL
- Urban and rural educational system disparities
in Romania
Mihaela Roberta STANEF
- Adaptation of the tourism in Romania
to the new economic context imposed
by the global economic crisis (in 2010)
Silvia IFTIME
Paulina Cornelia PODINA