Theoretical and Applied Economics
No. 11 / 2012 (576)
Corporate social responsibility, a strategy to create and consolidate sustainable businesses
„Constantin Brâncoveanu” University, Piteşti
Abstract. To highlight the strategic importance of CSR, this paper starts with a study of specialized literature in order to identify the role of these strategies in the creation and strengthening of sustainable business. Using Dunphy's model as a start point, we attempted to draft typologies for social responsibility strategies that support organizations in creating and strengthening sustainable business. An empirical study of the European automobile industry has sought to highlight the impact CSR strategies have on sustainable business. Selection and implementation of appropriate social responsibility strategies are important in achieving added value through the creation and strengthening of sustainable business.
Keywords: corporate social responsibility; social responsibility strategy; sustainable business; corporate sustainability.
Contents
- Aspects regarding the analysis
of inflation evolution
Constantin ANGHELACHE
Vergil VOINEAGU
Gabriela-Victoria ANGHELACHE
Alexandru MANOLE
- A macroeconometric panel data analysis
of the shaping factors of labour emigration
within the European Union
Liana SON
Graţiela Georgiana NOJA
- Accounting’s shift to decision-based costing
Gary COKINS
Sorinel CĂPUŞNEANU
Sorin BRICIU
- The Anglo-Saxon model of employment
in the current economic context.
The case of United Kingdom
Mirela Ionela ACELEANU
- The economic analysis of bureaucracy
and government growth
Mihai UNGUREANU
Diana IANCU
- Correlating stock exchange indices
under both normal and financial crisis conditions
Gabriela-Victoria ANGHELACHE
Andreea NEGRU CIOBANU
- Improving public sector performance
by strenghtening the relationship
between audit and accounting
Adelina DUMITRESCU
- Corporate social responsibility,
a strategy to create and consolidate
sustainable businesses
Mariana Cristina GANESCU
- The political economy of women’s professional
basketball in the United States:
A structure-conduct-performance approach
Ariel ANTHONY
Steven B. CAUDILL
Franklin G. MIXON, Jr.
- Social cohesion – a post-crisis analysis
Alina Magdalena MANOLE