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Theoretical and Applied Economics
No. 11 / 2012 (576)

Corporate social responsibility, a strategy to create and consolidate sustainable businesses

Mariana Cristina GANESCU
„Constantin Brâncoveanu” University, Piteşti

Abstract. To highlight the strategic importance of CSR, this paper starts with a study of specialized literature in order to identify the role of these strategies in the creation and strengthening of sustainable business. Using Dunphy's model as a start point, we attempted to draft typologies for social responsibility strategies that support organizations in creating and strengthening sustainable business. An empirical study of the European automobile industry has sought to highlight the impact CSR strategies have on sustainable business. Selection and implementation of appropriate social responsibility strategies are important in achieving added value through the creation and strengthening of sustainable business.

Keywords: corporate social responsibility; social responsibility strategy; sustainable business; corporate sustainability.

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