Theoretical and Applied Economics
No. 6 / 2010 (547)
Keynesian Substantiation of the Marketing Policies in Local Development
National School of Political Studies and Public Administration
Stoica ANGHELESCU
National School of Political Studies and Public Administration
Abstract. The local development means the existence of several goods and services and their performance, expressed through adequate marketing policies, thus determining the overall development performance.
The paper approaches the economic fundamental issues of local development and in this context it determines the basic components of public service marketing, relevant for local development: price, multiplier of revenues/expenditures, respectively the export multiplier.
Those elements will express the ratios between resources and outcomes and their balance is based on a Keynesian model in an open economy.
Keywords: local development; public marketing; Keynesian approach.
Contents
- The Tandem Culture – Organizational Bureaucracy in Public Sector
Ion Gh. ROŞCA
George MOLDOVEANU
- Localization Factors and Inward Foreign Direct Investment in Greece
Nuno Carlos LEITÃO
Polytechnic Institute of Santarém, Portugal
- Knowledge Management – the Key Resource in the Knowledge Economy
George Ciprian GIJU
Leonardo BADEA
Víctor Raúl LÓPEZ RUIZ
Domingo NEVADO PEÑA
- Accounting System in Croatian Public Healthcare Organizations: an Empirical Analysis
Davor VAŠIČEK
Gorana ROJE
- Keynesian Substantiation of the Marketing Policies in Local Development
Lucica MATEI
Stoica ANGHELESCU
- Marketing Research on Tourist Consumer Opinions and Behavior in the Center Development Region
Erika KULCSÁR
- Transformational and Transactional Leadership Styles as a Predictor of Individual Outcomes
Azman ISMAIL
Mohd Hamran MOHAMAD
Hassan Al-Banna MOHAMED
Nurhana Mohamad RAFIUDDIN
Karen Woon Pei ZHEN
- Study on the Local Financial Self-government in Romania
Eugen DOGARIU