Abstract. After Romania’s admission into the European Union, Romanian started to reformulate its policies and operation rules in its trial to be more flexible, to have a more consistent budget, to better answer the people’s needs. One of the action directions is the one referring to the distribution of social responsibilities with private sector, as an administrator of pension funds. The paper proposes radiography of how this action of adhesion to a pension fund developed, whose top time was recorded during September-December 2008 and currently evolution of this approach.

Keywords: pension; pension fund; government policies and regulations; fund administration; marketing.