Abstract. The drawing up of a good strategy is, in many cases, influenced by factors found inside or outside the organization. Concerned to identify and diminish the obstacles created by many of these factors, the managers and the theorists, interested in understanding these phenomena, produced and implemented methods and techniques by the means of which the environment is analyzed and there are drawn up various strategies able to ensure the competitive advantage of a company. In the following, we will analyze the role of the technology on the strategy of an organization and we will see the advantages and inconveniences of certain unprofessional and irresponsible actions. The conclusions that result in the end support the need to use the technologies that favour the performance and to create partnerships that should favour an authentic accelerated development.

Keywords: technology; strategy; competition; organization; sustainable investment.