Abstract. Consumers get some usefulness from the attributes of heterogeneous products and they adjust their acquisitions as a response to the existing differences. Producers or vendors confront with varying prices depending on the scale of attributes provided. A plan for balancing the prices is developed as a consequence of the market interaction between the consumers and suppliers (by analogy it happens in the case of the interaction between employees and employers on the labour market). Taking into consideration the late concepts regarding hedonistic price, the article presents a way of analysis of potential benefits that environment may offer to human communities by hedonistic price investigation, using regression as instrument.

Keywords: regression; environmental benefits; variation explanation; hedonism.