Abstract. The development of affairs and the intensification of the competition on the market have led to the fact that the success cannot be anymore obtained as easy as before, nowadays it can be obtained only by observing some ethical constraints. But the possibilities of auto regulation in ethics are reduced. So that it is imperiously necessary to make efforts of regulating in order to assure behaviors and moral interactions. There have no relevance the “good” or “ethical” intentions, nor the “moral quality” itself, but the best results of the firm and the efficiency of their achievement. From the ethics of intentions one must go to the ethics of results and to the creation of a specific ethos, capable of unleashing some epidemics of positive behaviors.

Keywords: ethics of business; moral failure of manegement; ethics of intentions; ethical constraints; epidemics of positive behaviors.