Abstract. In recent years tourism industry has become an area of high importance in the European economy, the rate of job creation in this sector exceeded the overall average in the EU. For these reasons it is considered that the tourist industry has an important role in achieving the objectives set by the European Commission under Agenda 2020.

With a significant tourism potential, Romania could implement a strategy for economic recovery in the tourism and economic activities to support local economic development adjacent to significant regional effects propagated. To assess the potential economic recovery of the Romanian tourism research, the authors conducted a survey based on about one of the most valuable tourist areas of Romania - Bucovina.

Keywords: economic crisis; economic recovery; tourism industry; cultural tourism.