Theoretical and Applied Economics
No. 4 / 2009 (533)
Towards a New Approach of the Economic Intelligence Process: Basic Concepts, Analysis Methods and Informational Tools
„1 Decembrie 1918” University, Alba Iulia
Marinela Vrîncianu
Florin Mihai
The Bucharest Academy of Economic Studies
Abstract.
One of the obvious trends in current business environment is the
increased competition. In this context, organizations are becoming more and
more aware of the importance of knowledge as a key factor in obtaining competitive
advantage. A possible solution in knowledge management is Economic
Intelligence (EI) that involves the collection, evaluation, processing, analysis,
and dissemination of economic data (about products, clients, competitors, etc.)
inside organizations. The availability of massive quantities of data correlated
with advances in information and communication technology allowing for the
filtering and processing of these data provide new tools for the production of
economic intelligence.
The research is focused on innovative aspects of economic intelligence
process (models of analysis, activities, methods and informational tools) and is
providing practical guidelines for initiating this process. In this paper, we try:
(a) to contribute to a coherent view on economic intelligence process (approaches,
stages, fields of application); b) to describe the most important models
of analysis related to this process; c) to analyze the activities, methods and
tools associated with each stage of an EI process.
Keywords: economic intelligence; informational watcher; information search; decision-making process.
Contents
- Transformation-Innovation or Patchwork? Juxtaposition of Public Policy Process
and the Role of Leadership in a Chaotic Environment: Is a New Paradigm in the Make?
Asghar Zomorrodian
- Towards a New Approach of the Economic Intelligence Process: Basic Concepts, Analysis Methods
and Informational Tools
Sorin Briciu
Marinela Vrîncianu
Florin Mihai
- Controversies Regarding the Economic Part Played by the State in Economy
Tiberiu Cristian Avrămescu
Emilia Ungureanu
- Loan Products Included in the Offer of Commercial Banks
Vasile Dedu
Adrian Enciu
- Research Methodologies for Management Information in Romania
Ofelia Aleca
Florin Mihai
Andrei Stanciu
Marinela Vrîncianu