Theoretical and Applied Economics
No. 9 / 2007 (514)
Aspects Related to Researching Consumer Preferences
Mirela-Cristina Voicu
Universitatea Artifex, Bucuresti
Universitatea Artifex, Bucuresti
Abstract. Catching the essence of consumer’ preferences, a dimension of consumers’ behavior through marketing research represents an important aspect in the activity of any organization and, in the same time, an objective very difficult to reach. This paper is meant to bring some light on the importance of knowing the consumer’ preferences and on the ways that consumer’ preferences are determined.
Keywords: consumers’ behavior; consumer preferences; marketing research; sample; organizing the research.
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Contents
Marin Dinu
- Overtime-whereto?
George Moldoveanu
Octavian Thor Pleter
- Disciplinary Accountability in the Financial Area
Viorel Lefter
Costantin Roman
- The Capital Market in the Context of the Integration within the European Union
Gabriela Anghelache
- Aspects Related to Researching Consumer Preferences
Mirela-Cristina Voicu
- Two Different Views on Monetary Policy Impact: The New Consensus and Post-Keynesian Economics
Marius-Corneliu Marinas
- Systems of Enterprise Governance and their Effects on the Economic Performance
Alecxandrina Deaconu
Cornelia Lefter
- Evaluation of the Risk and of the Opportunities in Launching the New Banking Services
Iuliana Cetina
Nora Mihail
