Theoretical and Applied Economics
No. 3 / 2014 (592)
Assessment modalities of the Master Plan for the Romanian tourism development 2007-2026
Bucharest University of Economic Studies, Romania
Andreea BOTOŞ
Bucharest University of Economic Studies, Romania
Nicolae TEODORESCU
Bucharest University of Economic Studies, Romania
Anamaria-Cătălina RADU
Bucharest University of Economic Studies, Romania
Ion PÂRGARU
University Politehnica of Bucharest, Romania
Abstract. The complexity of a tourism destination such as Romania constitutes a prerequisite for organizing the marketing activity at the macro and meso level, in the context of the tourism development planning process at national level. An important document for the Romanian tourism development is the Master Plan, developed for the period 2007-2026, whose periodic evaluation is required.
For this purpose, a quantitative marketing research has been conducted, on a sample of 107 young people, with ongoing economic higher education studies, which aimed at the knowledge of the opinions on the Master Plan for the Romanian tourism development, elaborated for 2007-2026, using as evaluation criteria, the knowledge gained from the Masters program. Thus, the opinions on the way of its organization, as well as its managerial implications have been analyzed, and finally, solutions have been proposed in order to improve it. Also, for a more complex view, a qualitative marketing research has been conducted, on a panel of experts, representatives of the Ministry of Tourism, in order to capture, from an internal perspective as well, important aspects of the organization and coordination processes on which the Master Plan was fundamented.
Keywords: tourism planning; marketing planning; Master Plan; Romanian tourism.
Contents
- Assessment modalities of the Master Plan
for the Romanian tourism development 2007-2026
Aurelia-Felicia STĂNCIOIU
Andreea BOTOŞ
Nicolae TEODORESCU
Anamaria-Cătălina RADU
Ion PÂRGARU
- Frameworks for a sustainable development
indicators system
Camelia-Daniela HAŢEGAN
Clementina IVAN-UNGUREANU
- Sustainability of public co-financing of investment projects with EU financial assistance in Romania
Anca DACHIN
Monica Gabriela GHERMAN
- Time series analysis in loan management
information systems
Julian VASILEV
- The impact of the image of the organization
in terms of the online communication paradigm
Diana Andreia HRISTACHE
Claudia Elena PAICU
Nilgün ISMAIL
- Why liquidity interventions are they optimal in the case
of Morocco for financial stability?
Abouch MOHAMED
Firano ZAKARIA
Abouch Mohamed AMINE
- Global European economic model
Cristina BURGHELEA
Anda GHEORGHIU
Cristiana TINDECHE
Anca GHEORGHIU
- Evolutions and prospects in Romania’s economy
Mihaela Daniela NICULESCU
Miron DUMITRESCU
Andrei Mihai CRISTEA
Oana Camelia IACOB
- Choosing the career path –
An unemployment enhancer factor
Ortansa FLOREA (MOISE)