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Theoretical and Applied Economics
No. 4 / 2014 (593)

Dimensions of the destination’s sensory profile. Case study: Muntenia

Aurelia-Felicia STĂNCIOIU
Bucharest University of Economic Studies, Romania
Mihail-Cristian DIŢOIU
Bucharest University of Economic Studies, Romania
Bucharest University of Economic Studies, Romania
Lucian-Florin ONIŞOR
Bucharest University of Economic Studies, Romania

Abstract. The development of a destination sensory brand represents a complex process, given the multitude of product components, and, by integrating their specific sensory dimensions in their brand platform, can transform the interaction tourist – destination into a memorable experience. In this sense, the achievement of the destination’s sensory profile constitutes the first step, in which its perceived sensory dimensions for the elements of attraction and for the representative types of tourism are analyzed. In this paper, it is attempted, based on some research, to outline the sensory profile for the destination Muntenia, starting from the sensory dimensions perceived by tourists.

Keywords: sensory marketing, sensory dimension, sensory profile, experience, destination brand.

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