Theoretical and Applied Economics
No. 4 / 2014 (593)
Dimensions of the destination’s sensory profile. Case study: Muntenia
Bucharest University of Economic Studies, Romania
Mihail-Cristian DIŢOIU
Bucharest University of Economic Studies, Romania
Nicolae TEODORESCU
Bucharest University of Economic Studies, Romania
Lucian-Florin ONIŞOR
Bucharest University of Economic Studies, Romania
Abstract. The development of a destination sensory brand represents a complex process, given the multitude of product components, and, by integrating their specific sensory dimensions in their brand platform, can transform the interaction tourist – destination into a memorable experience. In this sense, the achievement of the destination’s sensory profile constitutes the first step, in which its perceived sensory dimensions for the elements of attraction and for the representative types of tourism are analyzed. In this paper, it is attempted, based on some research, to outline the sensory profile for the destination Muntenia, starting from the sensory dimensions perceived by tourists.
Keywords: sensory marketing, sensory dimension, sensory profile, experience, destination brand.
Contents
- Banking relationship management – A new paradigm?
Vasile DEDU
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- The analysis of time intervals for establishing types of users
Ion IVAN
Alin ZAMFIROIU
Bogdan VINTILĂ
- VAR analysis on Foreign Direct Investment in Romania
Marinela GEAMĂNU
- Using the regression model for the portfolios analysis
and management
Constantin ANGHELACHE
Mădălina Gabriela ANGHEL
- The role of small and medium enterprises
and poverty in Pakistan: An empirical analysis
Sharafat ALI
Humayun RASHID
Muhammad Aamir KHAN
- Dimensions of the destination’s sensory profile. Case study: Muntenia
Aurelia-Felicia STĂNCIOIU
Mihail-Cristian DIŢOIU
Nicolae TEODORESCU
Lucian-Florin ONIŞOR
- Study on the competitiveness of Small and Mediumsized Enterprises (SMEs) in Vâlcea County
Daniel Sorin MANOLE
Elena NISIPEANU
Răzvan DECUSEARĂ
- Relation between monetary announcement
and Phillips Curve?
An empirical study from Malaysia
Abey P. PHILIP
- Management priorities to increase labor force flexibility
in the Romanian organizations
Ionuţ CĂŞUNEANU
- Behavioral finance: new research trends, socionomics
and investor emotions
Adrian MITROI
Alexandru OPROIU