Theoretical and Applied Economics
No. 2 / 2007 (507)
Evaluation of Results from Sales Promotion Activities
Olimpia Ban
Universitatea din Oradea
Universitatea din Oradea
Abstract. An essential element of the sales promotion strategy and not only is the evaluation of the results obtained from the activities performed. Due to their nature and applicability, the evaluation of the sales promotion is much easier to be achieved, but it raises some problems. Using a hypothetical example, we have tried to develop a "classic" evaluation model of the specialty literature.
Keywords: sales promotion; evaluation model: Bump-Trough effect.
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Contents
Marin Dinu
- Elasticity of Substitution for Production Functions in Romania and other Countries
Gheorghe Zaman
Zizi Goschin
- The Development of a Multisource and a Systematized Database for Economic and Policy Impact Analysis
Ec. Filippo Oropallo
Ec. Lorenzo Lo Cascio
- Leadership, Motivation and Excellence (A Comparative view)
Gh. Gh. Ionescu
Adina Letitia Negrusa
- Labor Relations and Social Dialogue: Measurement and Diagnosis Instruments
Viorel Lefter
Miruna Mazurencu Marinescu
Anca Bogdan
- Statistical Methods for Base Inflation Calculation
Ion Partachi
Elena Cara
- Professional Competence in Psychosociology Research
Maria Constantinescu
Cornel Constantinescu
- VaR Methodology Application for Banking Currency Portfolios
Daniel Armeanu
Florentina-Olivia Balu
- Currency Evolutions during 2006 and Expectations for 2007
Radu Titus Marinescu
