HomeDespre ECTAEventsPolitica editorialaTrimite un articolParteneri / link-uri utileArchiveAbonamentContact

ISSN 1841-8678   (print)
ISSN 1844-0029   (online)


Archive ECTAP

Note: for the period 1994-2003 the archive of the magazine will not be available online

Supplements ECTAP

If you cannot open the pdf file you need Adobe Reader.
download Adobe Reader

Creative Commons License

Theoretical and Applied Economics
No. 9 / 2013 (586)

Management strategies of the financial-economical crisis in the hotel’s domain

Constantin Brâncoveanu University, Pitești

Abstract. During the crises period, the advertising budgets in the hotel’s domain are considerable reducing. If, in the beggining, the hotels offer important sums to promote the brand’s image, with the aim of going public, during the crises period they focuse on tactical and advertising campaignes.

Realizing the place and the role of the hotels’s industry like a part of the tourist activity, this paper wants to tap the responsible management problem of the financial-economical crises which affects the demand’s size for the tourist services, generally, and for the hotels’s ones, specially.

Keywords: hotels’s industry; crises; anti-crises strategies.

Download the full article:  


Underdevelopment's gravitation
Marin Dinu

Open acces




The Economicity. The Epistemic Landscape, Marin Dinu, 2016


ISSN 1841-8678 (ediția print) / ISSN 1844-0029 (ediția online)
© Copyright Asociația Generală a Economiștilor din România (AGER) / General Association of Economists From Romania  (GAER)
Redacția: 010702, București, Calea Griviței nr. 21, sector 1, E-mail:

© 2006-2023 AGER