Theoretical and Applied Economics
No. 9 / 2013 (586)
Management strategies of the financial-economical crisis in the hotel’s domain
Carmen IORDACHE
Constantin Brâncoveanu University, Pitești
Constantin Brâncoveanu University, Pitești
Abstract. During the crises period, the advertising budgets in the hotel’s domain are considerable reducing. If, in the beggining, the hotels offer important sums to promote the brand’s image, with the aim of going public, during the crises period they focuse on tactical and advertising campaignes.
Realizing the place and the role of the hotels’s industry like a part of the tourist activity, this paper wants to tap the responsible management problem of the financial-economical crises which affects the demand’s size for the tourist services, generally, and for the hotels’s ones, specially.
Keywords: hotels’s industry; crises; anti-crises strategies.
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Contents
Marin Dinu
- The impact of accounting information on managerial
decisions – Empirical study conducted in the hospitality
industry entities in Romania
Sorin BRICIU
Carmen SCORŢE
Ioana MEŞTER
- Exchange rate volatility effects on export
competitiveness. Romanian Case
Anca GHERMAN
George ŞTEFAN
Adriana FILIP
- Do investors consider composite leading indicators?
Time series evidence from emerging countries
Mert TOPCU
Ulas UNLU
- Can Member States
unlock the national competitiveness
through export market share effects?
Angela Cristina POPA
Călin CANTEMIR
- Innovation – a national priority, supported
by the regional development agencies
Elena ENACHE
Cristian MOROZAN
- Pros and cons of using derivatives
Ramona GOGONCEA
Ioana-Diana PAUN
- Harmonization process in defining
small and medium-sized enterprises.
Arguments for a quantitative definition
versus a qualitative one
Maria-Mădălina BUCULESCU (COSTICĂ)
- Financial stability between liberalization
and regulation
Cristian IONESCU
