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Theoretical and Applied Economics
No. 3 / 2023 (636), Autumn

Modern leadership communication and strategic lobbying

Dumitru Alexandru BODISLAV
Bucharest University of Economic Studies, Romania
Raluca Iuliana GEORGESCU
B & Associates, Romania
Ionuț-Valeriu ANDREI
Romanian Lottery National Company, Romania
Dan Cezar OSICEANU
TAROM Company, Romania

Abstract. In the contemporary day, leadership communication has transcended conventional mediums and now encompasses a wide array of digital channels, including social media platforms, virtual environments, and dynamic narrative techniques. Successful leaders use these strategies to actively involve stakeholders, establish confidence, and effectively communicate a captivating vision. Strategic lobbying encompasses the practice of exerting influence on decision-makers in order to alter laws and regulations in a manner that aligns with the aims of an organization. This study explores the confluence of these approaches, illustrating how leaders use persuasive communication tactics to effectively advance lobbying initiatives. This study examines the complex techniques used by contemporary leaders, drawing on case studies from several businesses and political environments. This study examines the utilization of personal branding, story construction, and communication proficiency by individuals to establish coalitions, generate grassroots backing, and negotiate intricate regulatory frameworks. Moreover, it highlights the ethical aspects of this association, placing emphasis on the significance of openness and conscientious promotion. This article provides insights for leaders, policymakers, and researchers who are interested in understanding and using the potential of contemporary leadership communication and strategic lobbying to accomplish corporate and societal goals in a time when leadership and advocacy are closely connected.

Keywords: leadership, communication, lobbying, strategy.

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The Economicity. The Epistemic Landscape, Marin Dinu, 2016

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