Theoretical and Applied Economics
No. 3 / 2023 (636), Autumn
Modern leadership communication and strategic lobbying
Bucharest University of Economic Studies, Romania
Raluca Iuliana GEORGESCU
B & Associates, Romania
Ionuț-Valeriu ANDREI
Romanian Lottery National Company, Romania
Dan Cezar OSICEANU
TAROM Company, Romania
Abstract. In the contemporary day, leadership communication has transcended conventional mediums and now encompasses a wide array of digital channels, including social media platforms, virtual environments, and dynamic narrative techniques. Successful leaders use these strategies to actively involve stakeholders, establish confidence, and effectively communicate a captivating vision. Strategic lobbying encompasses the practice of exerting influence on decision-makers in order to alter laws and regulations in a manner that aligns with the aims of an organization. This study explores the confluence of these approaches, illustrating how leaders use persuasive communication tactics to effectively advance lobbying initiatives. This study examines the complex techniques used by contemporary leaders, drawing on case studies from several businesses and political environments. This study examines the utilization of personal branding, story construction, and communication proficiency by individuals to establish coalitions, generate grassroots backing, and negotiate intricate regulatory frameworks. Moreover, it highlights the ethical aspects of this association, placing emphasis on the significance of openness and conscientious promotion. This article provides insights for leaders, policymakers, and researchers who are interested in understanding and using the potential of contemporary leadership communication and strategic lobbying to accomplish corporate and societal goals in a time when leadership and advocacy are closely connected.
Keywords: leadership, communication, lobbying, strategy.
Contents
- The economics and evolution of heroic behavior
Daniel FARHAT
- Financial contagion and identifying speculative frenzies:
Unraveling price bubbles in cryptocurrency markets
Nora CHIRIȚĂ
Camelia DELCEA
Ionuț NICA
Simona-Liliana CRĂCIUNESCU (PARAMON)
Ștefan-Andrei IONESCU
- Comparative study on the legislative framework
for attracting FDI in Romania
Constantin ANGHELACHE
Ștefan Virgil IACOB
Alexandra PETRE
Cristian OLTEANU
- Macroeconomic determinants of economic growth.
An international perspective
Yashasvi PANDEY
C.R. BISHNOI
- Analysing the interrelationship
between Bitcoin price and it’s energy consumption
Neha SETH
Kirti JAIN
- Comparative study on the global performance of companies with foreign capital
and those with Romanian capital
Mădălina-Gabriela ANGHEL
Denis-Arthur STRIJEK
Marius-Cristian RĂDUȚ
- A proposal for modified human development
index for BRICS countries.
A holistic approach towards sustainable
human development
Bhawna MUDGAL
Hemlata MANGLANI
- The effect of overconfidence behaviour
on stock market volatility in Belgium
Kouamé Marcel ANZIAN
Paul Vivien OYIBO
Koffi Mouroufie Emmanuel DJEBAN
Ebi Georges FOSSOU
- The impact of the economic policy uncertainty
and geopolitical risks on tourism demand of Mexico
Veli YILANCI
Sertaç HOPOĞLU
Hakan ERYÜZLÜ
- Credit, housing prices, expectations, and the macroeconomy.
Evidence from developed and developing countries
Priti Mendiratta ARORA
Hema KAPUR
Ananya Ghosh DASTIDAR
- Competition policies and legislation regarding
the European-Asian economic corridors
Rareș-Mihai NIȚU
- Modern leadership communication
and strategic lobbying
Dumitru Alexandru BODISLAV
Raluca Iuliana GEORGESCU
Ionuț-Valeriu ANDREI
Dan Cezar OSICEANU
- Determinants of foreign capital inflows.
The role of push versus pull factors
Ramesh BOMMADEVARA
Sri Ram PADYALA
- Are stock markets of emerging economies
informationally efficient?
Causal analysis of stock prices and macroeconomic variables
of EM7 economies for the recent decade
Mearaj-ud-Din DAR
Khursheed Ahmad BUTT
- The impact of management accounting practices:
Comparative analysis study between Jordan and Romania
Omar ALHATO
- The economic vision of artificial intelligence's (AI) efficiency
Andrei Bogdan Decebal DIACONU
- Impact of FDI and energy consumption
on the agricultural productivity of BRICS nations
Sanjay Kumar PATEL
Devashish JOSHI
- Re-visiting exchange rate volatility – risk perception relation.
New evidence from Fourier tests
Selim KAYHAN
Tayfur BAYAT