Theoretical and Applied Economics
No. 12 / 2011 (565)
Oltenia – Micro-destination of Cultural and Medical Spa Tourism
Bucharest Academy of Economic Studies
Ion PÂRGARU
Polytechnic University of Bucharest
Anca-Daniela VLĂDOI
Bucharest Academy of Economic Studies
Nicolae TEODORESCU
Bucharest Academy of Economic Studies
Carmen PUIU
University of Craiova
Abstract. A region, in order to express its viability as tourism destination, has to emphasize not only its defining elements, but also the activities from the recreative, curative or cultural field in which it has specialized in (processed after Cocean et al., 2002, pp. 297-298). This involves several stages, organically linked in a planned framework, with the establishment of the specific objectives and strategies, not only at micro and meso, but also at macro level, beginning with “the study of the motivational demand, of the resources, in terms of their functionality in tourism and their profitability in exploitation” (Erdeli, Gheorghilaş, 2006, pp. 288-289).
The authors intend, based on these considerations, to reveal the elements of regional brand, with the identification of those functions or types of tourism (recreative, curative and/or cultural) which are specific to the region of Oltenia, that is “still unseen and unknown”.
Keywords: tourism micro-destination; destination image; regional tourism brand; medical spa tourism; destination marketing.
Contents
- The Monetary Policy and the Real Estate Market
Vasile DEDU
Tiberiu STOICA
- Considerations regarding the Valuation
and Valorization of Cultural Heritage
Filip IORGULESCU
Felicia ALEXANDRU
Georgiana Camelia CREŢAN
Meral KAGITCI
Mihaela IACOB
- Oltenia – Micro-destination of Cultural
and Medical Spa Tourism
Aurelia-Felicia STĂNCIOIU
Ion PÂRGARU
Anca-Daniela VLĂDOI
Nicolae TEODORESCU
Carmen PUIU
- The Challenges of Basel III
for Romanian Banking System
Anca Elena NUCU
- A Static Analysis of Pakistan’s Trade Policy
with Selected Asian Countries
Summaira MALIK
Amatual R. CHAUDHARY
- Social and Environmental Issues in Corporative
Management: A Romanian Story
Cornelia DASCĂLU
Chiraţa CARAIANI
Gina Raluca GUŞE
Camelia Iuliana LUNGU
Anca CODREANU
- General Equilibrium Analysis of Electricity Market
Liberalization in Singapore:
A Comparative Study
Fenglong XIAO
- Equity Risk Premium for Investments Projects
in Renewable Resources
Carmen LIPARĂ
Anamaria ALDEA
Anamaria CIOBANU