Theoretical and Applied Economics
No. 1 / 2008 (518)
The Organic Products in the Green Marketing Laboratory
Academia de Studii Economice, Bucuresti
Abstract. A healthy way of life requires green products which protect the environment and the quality of life. Organic products have relevant green characteristics and particular benefits for the consumers, the producers and the environment. The benefits support the rapidly growing world market of organic food in both developed and developing countries. Green issues and products have a growing importance in Romania. Even if the Romanians have not become fans of the green products yet, a growing number of consumers prefer organic food. More important, Romanian organic food has success on the export markets. Supporting and promoting organic products on both domestic and international markets requires significant efforts, including those in the green marketing area. The requirements of the green marketing imply new thinking and acting towards new responsibilities and solutions. The task of the marketing is to bring on the market the green problems under the form of new products, the change of the existing products through ecological improvement and abandoning the ecologically obsolete products.
Keywords: organic product; organic product policy; ecological conscience; green consumers; green marketing.
Contents
- Interest Rate Risk Management using Duration Gap Methodology
Dan Armeanu
Florentina-Olivia Balu
Carmen Obreja
- The Organic Products in the Green Marketing Laboratory
Victor Danciu
- Considerations on the Role of Foreign Banks in the Improvement of Romanian Bank System’s Performance
Daniel Badulescu
- Contributions to the Definition of the Managerial Profiles
Dan Constantinescu
- The Regime of Contracts under Execution within the Insolvency Procedure
Cornelia Lefter
Ana Maria Lupulescu
- Major Trends in the Development of the Marketing Information System
Gheorghe Orzan
Iuliana Cetina
Nora Mihail