Abstract. The purpose of the paper is to show how boxing managed to remain an affordable and consumable good for the USAmerican citizens in the times of the Great Depression of 1929-1933, when industrial production was closing. Moreover, while other economic activities faced problems, boxing continued to produce money. The research analyzes the economic market of professional heavyweight boxing, presenting some of the tools that helped promoters produce and sell the fight shows to the consumers – like price discrimination and cartel agreements, for example, and, thus, helped generating incomes and assured money circulation in the economy.

Keywords: economy of boxing; sports economy; Great Depression; sports marketing; cartel agreements.