Abstract. The economic crisis which affects a globally states economy is capable to change the economic system based on continued economic growth. Thus, the economic shocks which take place in the economy, could affect the activities of individuals in different periods of time. The mix of economic measures must create a healthy economic development. The institutional regulation represents a fundamental element to prevent the economic crises. The article aims to present the influences that have caused the economic crisis on the political marketing strategy and the public debt management. The cyclicality of the global economy reveals that the economy is adjusted by economic crisis that take place at different time intervals. The prevention of major economic slippages represents a way of guidance policies which having been performed at the state level. Creating a solid financial and economic system, based on the supply and demand freedom must lead to a stable economic environment, which is favorable to economic growth.

Keywords: economic fluctuations, the economic crisis, political marketing, public debt, economic development.