HomeDespre ECTAEventsPolitica editorialaTrimite un articolParteneri / link-uri utileArchiveAbonamentContact

ISSN 1841-8678   (print)
ISSN 1844-0029   (online)


Archive ECTAP

Note: for the period 1994-2003 the archive of the magazine will not be available online

Supplements ECTAP

If you cannot open the pdf file you need Adobe Reader.
download Adobe Reader

Creative Commons License

Theoretical and Applied Economics
No. 9 / 2014 (598)

Young people’s considerations regarding the fidelity of tourism products consumption

Andreea BOTOŞ
Bucharest University of Economic Studies, Romania
Aurelia-Felicia STĂNCIOIU
Bucharest University of Economic Studies, Romania
Anamaria-Cătălina RADU
Bucharest University of Economic Studies, Romania
Bucharest University of Economic Studies, Romania

Abstract. In order to satisfy, maintain and fidelize the consumers, considering the multitude of users on the tourism market, it is necessary to implement a relational marketing paradigm, thus offering products that permanently meet the needs and dynamic wishes of tourists, and so, sustaining a certain chain of supply – delivery based on values, and respecting the interests and objectives of the partners. In order to identify the elements/components of the tourism products, towards who the respondents are faithful, and in order to learn the constant aspects in making the decisions of buying and consuming, a quantitative marketing research has been conducted on a sample of 165 people, aged between 18 and 24 years old.

Keywords: relationship marketing, fidelity, young people.

Download the full article:  


The epistemic abandonment
Marin Dinu

Open acces




The Economicity. The Epistemic Landscape, Marin Dinu, 2016


ISSN 1841-8678 (ediția print) / ISSN 1844-0029 (ediția online)
© Copyright Asociația Generală a Economiștilor din România / Editura Economică
Redacția: Oficiul poștal 18, Ghișeul 3 - Căsuța poștală 31, București 014820, E-mail:

© 1994-2024 Theoretical and Applied Economics