Abstract. The paper therefore deals with a sufficiently important and topical issue, with many implications in the decision-making process, because in the context approached by organizations targeting cost-cutting strategies, pressured by the economic environment, but also by rational desire to make a profit, adhering to policies and reward principles remains a challenge for most human resource deciders. The reason why we chose to develop this topic is structured on the belief that the professionalization of HR activities can have a contribution to changing some mentalities and behaviors in Romanian society. We consider it useful to deepen this topic aimed at remunerating employees, because in the context of globalization, of alignment with trends with increasing requirements, as Romania still has a competitive advantage in terms of labor force, there can be found a method of awareness of the principles of reward, so that in a future macroeconomic environment living standards can be assessed at a higher level.

Keywords: reward, sustainable enterprise, strategy, human resource.