Theoretical and Applied Economics
No. 10 / 2008 (527)
Growth Strategies in the Publishing Industry through the Betterment of Managerial Techniques
Bogdan Cojocea
Academy of Economic Studies, Bucharest
Academy of Economic Studies, Bucharest
Abstract. The publishing industry is one of the branches of the national economy which thoroughly follows the rules of efficiency and strategic thinking specific to the economic area. In this context, it is useful for any publishing company to define its own economic strategy based on specific objectives and priorities which would lead to improved performance, market share and notoriety.
Keywords: strategic thinking; efficiency; production factors; investment; strategic policies; market share.
Download the full article: 
Contents
Marin Dinu
- Corporate Rating. Multidimensional Perspective in the Context of the Differentiation in Terms of Localization Criteria. Empirical Perspective on Developed versus Emerging Countries
Cristina Maria Triandafil
Petre Brezeanu
Leonardo Badea
- Optimality, Rational Expectations and Time Inconsistency Applied to Inflation Targeting Strategy
Marius-Corneliu Marinas
Marius Andrei Zoican
- Optimizing the Banking Activity Using Assets & Liabilities Management
Vasile Dedu
Marian Vasilache
- The Dimensions of Organizational Intelligence in Romanian Companies – A Human Capital Perspective
Viorel Lefter
Mihaela Prejmerean
Simona Vasilache
- An Analysis of Closed-end Fund Puzzle for Emerging Capital Markets
Victor Dragota
Mihai Caruntu
Andreea Stoian
- The Influence of the Conjunctural Factors Toward the Reengineering of Organization
Gheorghe Basanu
Florin Ionita
Daniel Savin
- Current Approaches to the Establishment of Credit Risk Specific Provisions
Ion Nitu
Alin Eduard Nitu
Eliza Paicu
- Mobil Digital Management for SME’s
Stefan Brad
