Abstract. The current society is undergoing great changes and has been strongly shaken by major events throughout the past decade, revealing a new subsociety, the creative society, as well as new forms of urban expression such as revitalisation, gentrificatioin and dislocation. All of these are interconnected by the growth in the creative-cultural phenomenon. Cultural-creative activities are growing bigger in most of the developed economies of the world, generating both positive obvious effects and adverse effects that challenge to some extent the growth and development potential that has been largely promoted by various economists advocating the creative cultural economy. The aim of the paper is to highlight the main benefits of the creative society development as well as its inherent menaces.

Keywords: creative economy; creative society; urban regeneration; gentrification.