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Theoretical and Applied Economics
No. 7 / 2011 (560)

Forms and Strategies of the Banks to Enter on a Foreign Market

Nicoleta HURDUC
Bucharest Academy of Economic Studies
Bucharest Academy of Economic Studies

Abstract. Main forms of entry on a foreign market are greenfield investiments and achisition of a control position from a local institution. Both forms, Greenfield and acquisition entry strategies, are specific to CEE. In selecting the entry mode, one bank’s objective is to maximize its risk-adjusted rate of return. Searh for new markets strategy means that by some reasons banks are always looking for new international market.

Keywords: international banks; cross-border lending; banking services; Greenfield investiments; achisitions; expansion of banks.

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