Abstract. Drought, floods, damaging storms, heat waves, acid rain, climate changes are but a few of the consequences of human action upon the environment. Can we possibly live against the environment? The answer is NO, and as such we must run an economy which respects the principles of eco-efficiency because only so can economic progress go on. Green economy is a great opportunity for all of the world’s countries, and is a real economy which keeps the resource-needs and environment relation in balance, aims towards quality and not quantity, lays emphasis on regeneration, recycling, reuse and creativity. Eco-efficiency implies both innovation towards a high degree of product dematerialization, services and systems, alongside with greatly changing current production and consumption practices. If we produce based on the principle of eco-efficiency we can reduce the effects of the profound economic, ecological, socio-political and cultural-spiritual crisis which marks our planet and countries.

Keywords: eco-efficiency; green economy; innovation; competetiveness; sustainable development; sustainable economic growth.