Abstract. To reflect the economical life is a dynamic and complex process, and that means to adapt the economics to the problems generated by the evolution.

The authors stand for the idea that in the present we are the witness of growth the complexity of problems, the emphasis of the interferences and their opening towards time and space of a living conscience belonging to the kind of the “whole integrated”.

In accordance with the new trends that shaped the science, the view of the economic life should be realized from the perspective of the “whole living common”. This means to understand economics as an organic part of the natural environment and of the environment created by man, where its functional sense is brought into the harmony by the principles of rationality and hope, by the statement of the “win-win” rules for the whole participants of the living common’s life.

The new culture of the economical and social life is founded on the values of freedom and responsibilities, social community and human solidarity, as values integrated under the exigencies of the “assumed freedom”.

The value-added in economy, as a new created value is the source to understand the “win-win” principle for the enterprises, people, communities, families, and institutions, including here the keeping of the ecological equilibrium.

Keywords: the whole living; healthy economy; holistically view; re-spiritualization; ecolonomics.